Outbound engines for B2B teams.
Built to be owned, not rented.

The Outbound Engine is your team's outbound system, end to end. Cold email and LinkedIn outreach. AI-assisted lead qualification. Full CRM integration. Built in 30 days, documented in text and video, handed off so your team can run and tune it without me.

The tool stack (cold email platform, LinkedIn tool, CRM, data sources, AI tools) gets picked based on your situation, not somebody's affiliate list. Email infrastructure (domains, mailboxes) gets sized to your actual target audience, not to pad the bill.

Three parallel tracks run at once. Each track has its own strategy, copywriting, and prospecting process, deployed across email and LinkedIn. One sequence rarely lands what works on the first try, so multiple tracks test angles in parallel.

Lead qualification gets wired into the system. CRM integration is end to end, with data flows automated. Got dusty, cobwebbed inbound leads in the dark corners of your CRM, where you don't even want to go? I can help with that too.

The whole thing is documented in text and video. Your team learns the practices and the reasoning behind them during handoff. When things change, they know what to adjust.

When the 30 days are up, you have a working system. Yours forever. A day-60 check-in follows.

Four things, mostly:

1. You own what gets built. Agencies rent you their system; when the engagement ends, you have nothing to keep. What gets built here is yours.
2. The person you talk to does the work. No account managers, no files passed down a chain of freelancers. Any help runs under my review, and I'm the one accountable, start to finish.
3. 30 days for the build. Built once, documented, your team runs the system in between. No multi-month retainer dependency.
4. Less money, more runway. An agency is a recurring bill, several thousand a month, often a lot more, for as long as you keep paying, and outbound takes longer to find what works than a few months of that buys. The build is a one-time fraction of it, plus low monthly tooling, and the system is yours when the testing finally pays off.

No. That is the most common thing teams get wrong about it.

Cold is the part people see. What it actually is: one system for email and LinkedIn outreach, sequencing, CRM, and lead qualification. It does not care if a lead is ice cold or already half-warm: customers who churned, trials that went quiet, the people who grabbed a lead magnet and vanished, contacts decaying in your CRM since 2022. Same system, different list.

It is yours to aim. Send it after any list, wherever the real opportunities are.

Six things have to be true. If any one is off, the engine isn't the right buy yet.

1. You can explain your offer in a few sentences. Out loud, to a stranger at an event, no slides. (Sounds basic, isn't. There's often a gap between the vision and what's actually for sale today. Outbound copy is the current version of the offer, not the future one.)
2. Your offer already sells. Not perfectly, not at scale, but somebody is paying you for it and you know roughly who. (Cold outreach doesn't fix a broken offer. Watched that play out enough times to know.) Generic offer, saturated market? The engine still gets built. It works either way; the offer drives the result.
3. You've run outbound before, or have a clear reason to start now. Ran it and want it built properly this time, or have a named reason this is the channel. (If outbound is one of seven channels you're vaguely curious about, this isn't the build for you.)
4. You've got 4-6 weeks of real attention to give. Inputs come back within 48 hours during the build. (Calendar booked solid for the next two months? The engine ships late and handoff suffers. Wait until the bandwidth is real.)
5. The engine has a build cost and a running cost, the monthly tooling. An engine you can't fuel does not move you. It's important that neither is a stretch decision, and that the two together don't change your runway math. (Both are spelled out later. If covering the build and the tooling to run it is your last pile of cash, the pressure to see results in 30 days will break the build. Wait until it's a comfortable spend.)
6. You actually want to own the engine. Train your team to run it after handoff, or keep me around for a bit longer to run and tune it. Either way the asset is yours. (If you'd rather not know how the engine works and just want results delivered, the agency model fits better.)

All six true? Book a call.

A point or two short and you want to close the gap? Email the situation, not a call. Quick fixes come back to you in writing (async by preference, not hard to get). If it really needs a call, we keep it short.

Bragging time:

• Started with this client when it was two co-founders and built their outbound engine from day one. They raised $245M and exploded past 150 employees in 18 months, so the engine had to scale with them, rebuilt and tuned the whole way to carry the bigger org. Every new sales and marketing hire still onboarded through briefings with me, even with full text and video documentation in place.
• One international machinery client (~$1M+ per unit) was running outbound by sending one email blast per year. Over the next 2 years, built their full outbound engine from scratch, account-based by design given the deal size, and ran it across multiple country territories, filling their pipeline with new opportunities (>$20M) and reviving leads they'd written off as dead.
• Four years building and running the outbound engine for a US ground transportation company, alongside their VP of Marketing. Dozens of campaigns across multiple market segments and verticals. Over $34M in opportunities generated.

Because outcomes aren't only about the engine.

The engine runs reliably. Replies, meetings, and pipeline depend on your offer, your audience, and how your team operates the system after handoff. None of those depend on the engine itself.

What I can promise: a working outbound engine in 30 days, documented and transferable. Yours forever.

If a meeting guarantee is non-negotiable for you, this is not your build, and that is fine. The operators who promise a number are pricing in the month you churn when it does not land. Avoiding that is the whole point.

Ran the full done-for-you agency model for years. Same arc every time: big promises up front, a burst of activity, then around month three the numbers don't hold and the client churns. The retainer pays for activity, not outcomes. I come at this as an engineer, not a sales guy, and the part I couldn't unsee was the waste: every engagement rebuilt the same system from scratch, and the client kept none of it.

Dozens of engagements in, one client made another way click. Their offer wasn't outbound-ready and I told them so. Declined the full-service engagement. They came back: "OK but can we do something?" Sure, but only for what I could actually stand behind. "I can build the engine. The engine I'll guarantee. What happens after (results or no results) depends on your offer and how your team runs it. You'll have a reliable system to test, tune, and figure out what actually works." That conversation became the template for every fit-issue client after.

$5,900. One-time. 30-day delivery. That is the build cost.

Running it is the other cost: the tools (cold email platform, LinkedIn tool, CRM, data sources) are billed by their providers, monthly, sized to your audience. Plan on roughly $200 to $1,000 a month depending on volume. Why it works that way is the next answer.

Need more later, like CRM migration, extra tracks, or cold calling? Those are defined add-ons, scoped during discovery, no surprise upcharges. Want me running or tuning it after handoff instead of your team? I can stay on a bit longer for that, not the default. Both covered properly further down.

For the $5,900, you get the full Outbound Engine: cold email, LinkedIn outreach, AI-assisted lead qualification, CRM integration, three parallel tracks, documentation, and team training. Everything described in the Q&As above. Yours forever.

Because bundling it would wreck the one thing that should drive tool choice: what's right for your situation. Put software in the build price and selection quietly becomes about affiliate commissions and padding the bill. So the build price stays the build price, and the tools stay on your accounts. Swap any of them whenever. The day this engagement ends, they keep working. They're yours.

Exact costs get budgeted together during scoping, before you sign. No surprises.

30 days. From kickoff to handoff. Plus a check-in at day 60 to see how the system is running in your hands.

Why 30 days and not longer? Most builds run on this timeline when responsiveness is timely. Longer timelines invite scope drift; 30 keeps focus.

One asterisk, stated here and not buried in the contract: 30 days assumes 48-hour response time from your team. If communication slows on your side, the clock pauses, and work continues until the build is done. No surprise overruns billed to you. No rushed handoff that's missing pieces. Hidden conditions are how engagements get burned. This works when both sides own their part: the operator delivers the system, the client stays responsive.

Not standard scope. The Outbound Engine is built around cold email and LinkedIn outreach. Cold-calling can still be plugged in: bolted on during the build (numbers, dialer, CRM logging, script frameworks), or planned in upfront so it drops in later. I build that capability; your team runs the dialing, not me.

The Outbound Engine is built as a system. The pieces are interdependent. Copy depends on the prospecting strategy. Prospecting depends on infrastructure. Infrastructure depends on the audience size. Pulling one piece out doesn't create a working engine. It creates a fragment.

Already running something, even a manual, half-wired version? You are not disqualified, and you do not start from zero. That is still a build, scoped to what you already have. You do not pay to rebuild what works; you pay to automate, orchestrate, and finish what does not.

Outbound is not for everyone, and saying so is part of the job. It is the wrong channel when the offer has not sold through anything yet, when the deal size is too small for the CAC math to work, when the audience is small enough that referrals or paid beat it, or when no one on the team can field a lead after handoff.

If that is you, outbound is not the move yet, and forcing it just buys a system that cannot perform. Some businesses grow faster on paid, content, partnerships, or referrals.

Yes, plenty. A sample below. Cherry-picked but verbatim, because nobody has time to screenshot every single one.

The full set lives on LinkedIn (opens in new tab). Real ones. No arms were twisted.